Sharing Our Love of Hokkaido
Growing up in Sakhalin island - Russia's far, far east - separated by a mere 42 km from Hokkaido to the south, I treasured the little collection of Japanese items that my dad brought me from his business trips to Japan. I remember dreaming that one day, I myself would also go there and buy all the things I love.
Now over a decade into my life in Hokkaido, I have a deeper appreciation for what makes Hokkaido so unique. It took me time to understand and appreciate the deeper rhythms of Hokkaido and its people - the dosanko - the "children of Hokkaido".
It is the frontier dosanko spirit mixed with the legacy of the indigenous Ainu people, along with the traditional Japanese shokunin culture - an adherence to one art on the path to "perfection" - which allows Hokkaido's grassroots small businesses to truly shine. Hokkaido's shokunin produce some of the highest quality food, crafts, natural medicines, health & beauty products and artistic designs in all of Japan.
We hope that our curated products from Hokkaido's beloved small businesses bring you one step closer to beautiful Hokkaido! Now more than ever, supporting small businesses has never been so important.
From Hokkaido With Love!
The FHWL Team